Recipe For Success: The Million-Dollar Fundraising Cookbook

How did a group of 10 women from a small town in Saskatchewan, who are known as The Breast Friends, raise more than a million dollars to support breast cancer research, medical equipment, and other breast cancer causes? The secret to their success: a series of best-selling self-published cookbooks, all printed at Gateway Publishing since 2004.

The first book, “For The Breasts of Friends”, was produced to help the women deal with the grief of losing friends and family members to breast cancer. Featuring 400+ recipes from the authors, along with breast cancer facts, advice, and heartwarming quotes for women, the book quickly surpassed its modest sales targets and has already raised more than $500,000 to date.

A follow-up cookbook, titled “For the Breasts and the Rest of Friends” was produced in 2006, and it became a national bestseller in just one month. Like its predecessor, the book includes more than 400 recipes along with helpful breast cancer-related information, quotes, and quips intended to both empathize with and inspire those dealing — directly or indirectly — with the illness. The recipes in this edition were donated by family and friends of the authors.

In 2008, the group released a third fundraising cookbook destined for best-selling status — which it achieved based on pre-orders alone. “Breast Wishes from Breast Friends”, was released before Mother’s Day last year and includes recipes gathered from breast cancer survivors. It’s dedicated to women living with and in spite of breast cancer.

Priced at $19.95 each, the cookbooks are an excellent fundraiser because they are both affordable and represent good value. From an initial order of just 2500 copies, the group has re-ordered many times at larger quantities that enable greater discounts and a reduced per-unit cost.

“We’re proud to partner with The Breast Friends and are thrilled for their achievements,” says Rhonda Pineau, Sales and Marketing Manager of Gateway Publishing’s cookbooks department. “They’ve proven that cookbooks can be a recipe for fundraising success!”

Click here now to estimate the fundraising potential of your project or Call us Toll Free at 1 (800) 665-4878 to discuss your fundraising cookbook idea  in more detail today. We would love to hear from you!